On behalf of the female readers, we had a journalist from mainstream Danish tabloid B.T. with us recently. He was following a PowerBOOST! event to help demystify the concept of pick up coaching.
Before the event he and I sat down for one and a half hours and talked about what it is that we do and why we do it. I was not surprised about his approach in the beginning, as I have met and discussed our setup and intentions with many people along the way.
Most people start out with looking down on guys attending our events. Girls worry about manipulation and feel sad for these guys, … other guys will trash us to gain more sympathy with the girls, and because it’s a lot easier to say it isn’t possible to do what we do. I’d say 90% of the women I have met, and 80% of the men behave like this.
100% of the girls will say: “This will NOT work with me,” and the vast majority hand me their phone number 5 minutes later.
The guys will normally say: “If another guy came over here and did what I saw you do on TV, I’d slap him,” and we will often share a beer or coke, and I will start talking with their friends, or get some girls to the table. As I do exactly what he said I could never do in his presence.
The irony is…, both the girls and the guys are RIGHT. When we process these concepts LOGICALLY they make no sense, and we will discard them. I repeat. You are RIGHT. Bumble-bees defy the laws of physics. Bumble-bees aren’t supposed to fly.
Have you ever seen a show with famous hypnotist Derren Brown? He’s amazing!! Derren once had two advertising people drive through a major city for 30 minutes, and along the way he had put several things that they could (or could not) notice through the car window. When they arrived with him, he gave them a mission: Come up with a name, slogan and an ad outline for a shop with stuffed animals. He had made his own outline in a sealed envelope, and left them to work.
As he came back, they presented their outline… and they then opened his envelope, and the outlines were almost identical! The guys could not believe their eyes! The explanation is found in the way our minds work, and through how much information we filter subconsciously every second.
I’m happy to say that by the end of the event, I believe that the journalist understood that our motivation for doing what we do is to make the world a better place for women. That our clients are winners.
Today, the interview and his story from the event hit the streets, and I personally feel that the article does not give a fully varied view on us. There’s a zest of “manipulation tools” to the story outline, and I feel that I am portrayed as a cynical person with passive-aggressive hate or disrespect towards women.
Those that know me well will tell you that I am light-hearted and devoted to high standards. They will surely tell you that I am respectful to women and men alike, and I am certain that you will be able to ask any of my clients in business or private coaching if I have and live with integrity – and get the sound answer “yes!” from every last one.
Part of our mission is to be in dialogue with the general public, and women in particular, about building relationships that are founded in mutual respect. Sure, the quotes in the article are very frontal and heads-on, and might give you a completely different idea.
To me, that’s just an awesome opportunity to start a dialogue. Girls, misbelievers, frowners alike – I hope you will read at least one of the posts in this blog to supplement your initial impression from the article, and then: comment! Let’s start talking!




